BREAL Group acquires Purity Brewing Co.

16/12/2023 • Press release

The BREAL Group is today announcing it has acquired the assets of Warwickshire-based Purity Brewing Co. for an undisclosed sum. Completed on the 22nd December, the deal further strengthens BREAL’s growing portfolio of investments in the brewing and hospitality sectors and underlines its commitment to the industry as-a-whole.

Long-admired by BREAL, and an acquisition target since early 2023, the move will secure the long-term future of the business and is set to help retain jobs within the brewery.

Purity Brewing Co. was established in 2005, and since then has established itself as one of the UK’s most respected independent breweries.

Its portfolio includes household names such as its Mad Goose IPA, Longhorn IPA and Lawless Lager, each produced at its farm-based brewing facility in the Warwickshire countryside. It also operates a busy taproom and kitchen in the heart of Birmingham.

While Purity is dedicated to producing astonishing beers, this is matched by its fierce commitment to the company’s sustainability and impact on the environment. To this end, it uses the latest heat-and-steam technology to reduce energy consumption at its 60,000 hectolitres brewery.

Meanwhile, Purity will continue to seek the prestigious B Corp environmental accreditation, and uses a natural ‘wetland’ system which cleanses its waste water, in addition to spent hops used as fertiliser on the farm.

John Hunt, Managing Director at Purity Brewing Co. commented on the acquisition: “We all know the brewing industry has had a turbulent time of late, and like many others, the business has certainly felt the pressure of rising costs. However, we’re incredibly pleased BREAL recognises the value and uniqueness of our offering and has had the vision to invest in securing the future of our brewery.

“We’re very much looking forward to continuing to brew our much-loved, award-winning beers and delighting drinkers in the Midlands, London and beyond.”

Purity Brewing Co. joins the iconic Black Sheep Brewery, as well as London-based Brew by Numbers and Brick Brewery on the BREAL Group’s growing brewery portfolio.